DESIGN REVIEW / WORKING PERSONAS
Built around
real tasks.
Eight working personas guide the site. These are role assumptions for review with Matt, not claims of customer interviews.
Site manager
Task: Arrange cover for an entrance or construction site
Needs: Hours, entry points, officer duties, coverage confirmation and an agreed start.
Journey: Services → Manned guarding → Contact
Pass condition: Reach a relevant service and prepare a site brief without knowing security terminology.Facilities manager
Task: Review security for a workplace or several sites
Needs: Understand how services work together, existing equipment and responsibilities.
Journey: Services → Compare options → CCTV / access control
Pass condition: Compare services and carry the selected requirement into the enquiry.Business owner
Task: Find practical cover for unoccupied premises
Needs: Plain language, visible contact details and a scope discussion before price.
Journey: Home → Patrols / keyholding → Contact
Pass condition: Distinguish patrols, monitoring and keyholding without assuming they are bundled.Urgent visitor or existing customer
Task: Reach a person about a concern
Needs: A phone route visible immediately on mobile. Emergency services remain separate.
Journey: Header telephone → Harrison
Pass condition: Find the telephone without scrolling. No unverified response-time or round-the-clock promise.Procurement or referral visitor
Task: Check whether Harrison fits their requirements
Needs: Real business facts, public contact details, evidence for any accreditations or references.
Journey: About → Service detail → Contact
Pass condition: Find company information without encountering invented credentials or testimonials.Matt, business owner
Task: Approve and maintain an accurate commercial website
Needs: Confirm coverage, operating hours, imagery rights, company details and commercial terms.
Journey: Proposal → Scope / launch checklist
Pass condition: See what is included, what needs approval and who handles future changes. No invented CMS.Harrison office colleague
Task: Turn a website enquiry into an informed conversation
Needs: A readable requirement, postcode, timing, chosen service and contact method.
Journey: Prepared brief → Review → Agreed service
Pass condition: Human-readable service names and useful context, with no access codes in the enquiry.Hamish and Mary, Towpath support
Task: Launch, monitor and support the customer site
Needs: Stable content, redirect map, privacy/enquiry sign-off, ownership and support boundaries.
Journey: Source → Checks → Launch → Search Console
Pass condition: No lost URLs, broken contact route or staging pages accidentally indexed.What still needs confirmation
Service geography, operating hours, response terms, current legal company details, qualifications and permissions for imagery or customer references.
The monthly care journey
Hamish and Mary review site health and Search Console, make routine agreed changes, record verification and give Matt one monthly summary of numbers, work completed and the next priorities.